The Product Management & Design department is at the heart of our product range development. We combine market analysis with creative design to create collections that embody the ara DNA and meet our customers' needs. We work closely with sales, marketing, and production to develop innovative, high-quality, and comfortable shoes and bags. We oversee the entire development process, from the initial concept to the finished product.

The Controlling and Business Intelligence departments work closely together to guide the company through sound, data-driven decisions. While Controlling focuses on reports, budget planning, and cost analysis, BI provides deeper insights through the collection, analysis, and visualization of data. Both departments contribute to supporting the company's financial stability and strategic planning, relying on modern technologies and continuous development to stay at the forefront of the field.

The marketing department is responsible for brand and content strategies, trade marketing, PR, and always-on communication. We work very closely with product management and sales, generating ideas and developing concepts to support the sales team.

Our logistics team at ara is the heart of our global logistics activities.
We plan and implement supply chain strategies, manage logistics service providers, and handle customs matters.
Together with the production plants and shipping warehouses, we coordinate logistics projects and support other departments to ensure that our customers receive their deliveries on time.
We monitor and optimize deliveries, inventory levels and transport costs, and analyze key performance indicators to continuously improve supply chain processes.

Customer service is the central point of contact for customer inquiries and plays a crucial role in customer satisfaction and loyalty.
The main tasks include handling inquiries, processing orders, providing product advice (shoes and bags), and ensuring delivery. In addition, Customer Service supports the sales force, processes orders, and contributes to a positive company image through professional and friendly service.

In the model development department, new ideas are designed using the 3D CAD system and printed out as visual samples with our 3D printers.
Another area of work involves photographing and creating images of shoes for image editing to develop new variations for a future collection. In this step, the shoes are retouched with new colors and materials to give them a fresh look.
The third focus of our department deals with quality control for the serial development of new shoes that will soon go into mass production.

In our accounting department, everything revolves around numbers. The team handles accounting processes, payment processing, document management, and the preparation of monthly and annual financial statements.

The primary goal of purchasing is to ensure the company's supply. In addition to security of supply, it is also about purchasing products at the best possible prices and in the appropriate quantities.
The department aims to make the entire purchasing and production process efficient and reliable.

The Key Accounts department is responsible for cultivating and expanding long-term, strategic relationships with the company's most important customers. Its focus is on managing key accounts, identifying customer needs, developing tailored solutions, and increasing revenue through close collaboration and continuous communication.

The HR department is the point of contact for all employee-related matters. This includes recruiting new talent, managing employment contracts, payroll, and benefits. The HR department is also responsible for employee development and training.